Jun 22, 2022
In Business Forum
WeChat Reading is positioned to socialize reading in the vertical segment, and has a share of the market. In 2018, it had 5.502 million active users. In the fiercely competitive Red Sea market, the company can emerge as a new force. With such whatsapp Database a result, it is considered a satisfactory answer. 3. Competitor relationship There are a large number of mobile reading apps. As a latecomer, many of them are basically competitors of WeChat reading, such as NetEase Snail Reading, Palm Reading, QQ Reading, Douban Reading, NetEase Cloud Reading whatsapp Database and so on. Although, WeChat Reading ranks at the top of the similar reading apps in both the overall list and the book list. In the ranking list, it surpasses the two giants of QQ Reading and Palm Reading. However, it is far lower than them in terms of active numbers. As of November 2017, the active number of QQ reading reached 32.78 million, and the number whatsapp Database of active readers of Palm Reading crushed other reading apps with an active number of 108 million. In terms of content scale, it is not as good as QQ Reading, Palm Reading, Douban and NetEase whatsapp Database Cloud Reading. However, the introduction of WeChat official account and business model innovation may improve the content scale. At this stage, WeChat reading is mostly selected High-quality books, less online novels, focus on the quality and value of books. It can whatsapp Database be said to be a clear stream in reading apps. NetEase Snail Reading has also achieved this, but this limits the growth of the number of users to a large extent. In response to this problem, we will wait and see what model innovations will be made by WeChat reading. . WeChat Reading is the pioneer whatsapp Database of socialized reading. There is no other reading app that can make reading and socialization so relevant and in-depth.